Our Story

Bringing traditional, chemical-free sweetness from farm to your table.

Organic Jaggery Blocks in rustic bowl
Our Mission

A journey from the fields to your table

At GreenBite, our journey began with a simple observation: the traditional art of jaggery making was being lost to industrial processing. We wanted to bring back the pure, unrefined sweetness that our grandparents loved, but with a modern commitment to quality and hygiene.

We spent months traveling through the rural heartlands, partnering with farming families who have passed down their sugarcane cultivation techniques for generations. By cutting out the middlemen and sourcing directly, we ensure that our farmers are paid fairly and our customers get the freshest product possible.

Our process is simple: fresh sugarcane juice is slow-cooked in traditional open pans until it reaches the perfect consistency. No sulphur, no bleaching agents, and no synthetic additives. Just the pure, mineral-rich essence of sun-ripened sugarcane.

Today, GreenBite is more than just a brand—it's a movement towards mindful eating. Every block, powder, and syrup we produce carries the story of the soil, the sun, and the hands that crafted it.

Finely Ground Jaggery Powder pouring in bowl
Quality First

Why unrefined sweetness matters

Most commercial sweeteners are stripped of their natural nutrients during heavy refining. Our jaggery retains the essential minerals like iron, magnesium, and potassium that are naturally present in sugarcane.

We take quality seriously. Every batch of GreenBite Jaggery undergoes rigorous testing to ensure it meets our high standards for purity and nutrition. Our 'No-Chemicals' promise is at the heart of everything we do.

Whether it's the solid crunch of our traditional blocks or the instant solubility of our fine powder, we provide natural sweetness that doesn't compromise on your health goals.

Switching to GreenBite isn't just about changing an ingredient—it's about choosing a lifestyle that values transparency, tradition, and taste.

Our Environmental Impact

Recipes

50%

Reduction in carbon footprint compared to conventional jaggery production

Community Members

100+

Local farming families supported through our direct sourcing program

Plastic waste

ZERO

Plastic waste generated in our packaging and production processes

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Meet the GreenBites Family

Our diverse team brings together expertise in sustainability, nutrition, culinary arts, and community building to create products that make a difference.

Rahul Sharma

Rahul Sharma

Founder & CEO

Priya Patel

Priya Patel

Head of Sustainability

Amit Kumar

Amit Kumar

Supply Chain Manager

Sneha Reddy

Sneha Reddy

Quality Control Lead

Vikram Singh

Vikram Singh

Community Relations

Swap sugar for health.
So much to love.

Better for you

Switch from refined sugar to Jaggery in just one step.

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Rich in Minerals

Unlike sugar, jaggery is loaded with iron, magnesium, and potassium.

Versatile usage

Use our syrup or powder in tea, coffee, and all your favorite recipes.